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Two published non-fiction books and a dozen marketing campaigns from twelve years at Bestattung Wien.

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Books

Both books are available in bookshops.

Book cover SCHLUSS. AUS. VORBEI?: red background, white tombstone with skull in front, Florian Keusch as author at the top

SCHLUSS. AUS. VORBEI? Geschichten, die der Tod schrieb. (The End? Stories Death Wrote.)

Florian Keusch (Ed.), December 2022, ISBN 978-3-200-08101-7, 258 pages, € 24.90.

Stories from twelve years at Bestattung Wien and the Funeral Museum at Vienna Central Cemetery. With contributions from Peter Rapp, Toni Faber, Lisz Hirn and many voices from the world between grief, humour and pragmatism.

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Press mentions

Book cover Das fliegende WC: Vienna scene with two cartoon police officers, a flying toilet and St Stephen's Cathedral

Das fliegende WC und andere unglaubliche und skurrile Polizeigeschichten (The Flying Toilet and other unbelievable and absurd police stories)

Florian Keusch, Martin Heimhilcher, Josef F. Toman (Eds.). Police stories from real practice. Book launch with a reading by Wolfgang Böck (TV-Trautmann) at the police service centre Schottenring in Vienna.

Co-editorship. Active and former officers describe their most extraordinary deployments, straight from the patrol car, dispatch centre and night shift.

Press mentions

Marketing campaigns

Twelve years at Bestattung Wien. In that time an advertising line between death and black humour took shape, which the house still builds on today. A selection of the highest-reach examples, documented in the press.

  1. Gym bag "Ich turne bis zur Urne" (I exercise till the urn)

    Black humour to sling over your shoulder, made from organic cotton. The slogan and the product were mine; even senior sports groups ordered them in bulk. Still in the shop today.

    Go to shop

  2. Face mask "Aushuastverhüterli" (2020)

    Created in the middle of the pandemic, the name and the product came from me. The face mask with Viennese wit even made it into the collection of the Wien Museum.

  3. Face mask "Corona leugnen sichert Arbeitsplätze" (2020)

    Black humour that drew attention far beyond Austria and was discussed controversially. The slogan and the product came from me, and brought in 9,000 pre-orders within five days.

  4. Ice scraper "With us you scrape off better" (2022)

    A black ice scraper for the cold season, with a play on words I came up with, polarising as intended. On Facebook in the first days: 2,130 likes and 425 comments, on LinkedIn close to 300 comments on a single post. Still in the shop today.

    Go to shop

  5. The Funeral Museum as a destination

    A niche museum that used to require appointments turned into a tourist draw at the Central Cemetery. Souvenir shop with Lego crematorium and the T-shirt "Ich lese bis ich verwese" (I read till I decompose). Black humour with a marketing strategy.

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