Where I come from
Marketing since 2012. Technology since youth. Academically a doctorate and an MBA. Today my own GmbH.
Florian Keusch LinkedIn
Started as an IT technician. University entrance qualification instead of standard diploma, then studies through to a doctorate. From the Federal Chancellery and the editorial development of help.gv.at to brand leadership for a division of the Vienna Municipal Group. Over a decade of campaigns delivered, reaching across the DACH region. Turned a unit from a cost center into a profit center.
Each stage sharpened a perspective that was missing in the next. Most processes spread strategy, design, and engineering across different people and need someone to translate. When you've been the client for years, you understand what's meant.
keusch.wien turns that experience into a service: strategy, design, and technical execution, delivered as one unbroken thread.
For specialised tasks, I work with partners. Strategic responsibility stays with me.
Career Track
Career Track: Marketing & Communications
More than twelve years of brand leadership for a divisional unit with DACH-wide reach. Campaigns that were not briefed out, but developed in-house.
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Marketing Director, Vienna Funeral Services
Responsibility for brand leadership and campaign strategy. At the same time press officer for the B&F Wien group (Funeral and Cemetery Services Vienna), twelve years as the primary point of contact for the media. From the brief to the final delivery, in one hand.
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High-reach Campaigns
Ice scraper, gym bag, Funeral Museum, face mask campaigns. Out of these single pieces grew an entire advertising line between death and black humour, which Bestattung Wien still builds on today. Reach far beyond the industry, partly international.
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Two Books
Non-fiction books on death, mourning and Viennese funeral culture. Independently conceived, edited, and co-authored.
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Marketing Director of the Year, Runner-up
Marketing Club Austria, Healthcare & Institutions category, 2021. Nominations and recognitions over several years.
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help.gv.at and usp.gv.at
On the project team building the editorial units for Austria's government platforms help.gv.at and usp.gv.at. Earlier: citizen services at the Federal Chancellery.
Career Track
Career Track: Technology
The technical roots go back to early work as a server and network technician. For the past couple of years technology has been the professional focus: web development and AI visibility.
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IT and Network Engineering
System administration, network engineering, and hardware configuration. From the field, not from a textbook.
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Web development today
Statically built sites with a custom build pipeline, clean and fast from the ground up.
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Focus today
Performance, accessibility, SEO and visibility in AI assistants like ChatGPT, Claude and Perplexity. Tools fitted to the project, not picked from fashion.
Academic
Academic Track
University entrance qualification instead of a standard diploma, then studies through to a doctorate. MBA as the most recent step.
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Doctorate in Political Science
University of Vienna. Focus on political communication and institutional structures.
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MBA Business Management
Completed December 2025. Specialisation in corporate management, finance, and strategic management.
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Non-fiction Editor and Co-author
Two published non-fiction books. From concept and author acquisition to print management.
Today
Today: keusch.wien GmbH
Based in Brunn am Gebirge, Lower Austria. Active in Vienna and the DACH region. Three fields of work, one point of responsibility.
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Management Consulting
Regulated trade. Strategic consulting for SMEs, brand positioning, digital strategy.
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IT Services
Web development, hosting, custom CMS, performance and security.
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Advertising Agency
Campaign development, print, performance, content. Built on twelve years of marketing leadership.
Books
Two non-fiction books, written or co-edited
Marketing is also writing. Two books make the case. Full depth and all press mentions on the Press page.
Recognition
Curious?
A conversation about what you need. Open, direct, no strings attached.