Notes from daily work. Tech explainers, marketing practice, AI visibility. Not hype topics, just things I look up myself often enough to bother writing them down.
The traffic curve points down, and many owners read that as a verdict on the business. It is not. Search is growing, the clicks are just redistributing. Look at the right number and you will see something other than decline.
Read moreGoogle's AI Mode is usable in Austria, and at its developer conference in May 2026 Google moved it to the centre of Search. More than a billion people already use it. What deserves panic, what does not, and what you should take from it for your website.
Read moreThe email from the host arrives on an ordinary working day: your website is locked, the scanner found malicious code. Three foreign directories, a backdoor, disguised as a harmless security plugin. Now there are two ways forward, and the obvious one is rarely the right one.
Read moreFriday evening everything is normal. Monday morning your highest-earning pages are gone from Google. No warning, no email, no obvious cause. Days later a notification surfaces, and it explains the mystery: someone claimed your content was stolen. One complaint was enough.
Read moreSince 28 June 2025, Austria's Accessibility Act (Barrierefreiheitsgesetz, BaFG/EAAG), the Austrian implementation of the European Accessibility Act, has been in force. It requires many, but by no means all, businesses to make their websites accessible. The key question is not what needs to be done, but whether it applies to you at all.
Read moreAnyone reading German legal blogs about cookie banners tends to break into a cold sweat. Warning letters, mass claims, four-figure demands. In Austria the picture looks different, calmer, but not as harmless as some hope. There is no private warning-letter industry for data protection violations here. What has moved, though, is the situation on several other fronts.
Read moreMany website owners block AI bots, by reflex, by an old rule, or because their security service has been doing it automatically since a certain date. That is not necessarily wrong. It becomes wrong when you do not distinguish between two very different kinds of bots. One you can block without a second thought. Blocking the other means you disappear from AI-generated answers.
Read moreSchema markup, meaning structured data embedded in your source code, is currently being sold as the secret weapon for AI visibility. The solid research from 2025 and 2026 paints a more sober picture. Schema matters, but not for the reason usually given. It is base infrastructure, not a switch you flip.
Read moreAn American website had built a directory of local news, over 850,000 pages, cleanly automated, every single one written by AI. Then Google issued a manual action and wiped the entire directory from its index. The obvious conclusion would be: because the texts were AI-generated. That conclusion is wrong.
Read moreTwo questions come up almost every time the conversation turns to visibility in ChatGPT or Perplexity: Do I need that llms.txt file everyone is talking about? And is my WordPress even suitable for this? The honest answer to both: they barely matter. What actually decides it lies somewhere else entirely.
Read moreAnyone selling AI visibility as a traffic driver is wrong. What it actually does: it puts your name in the answer at the moment purchase decisions are made. Clicks are not what you should expect. Presence is.
Read moreFrom 2 August 2026, new transparency obligations for artificial intelligence apply. For most small and medium-sized businesses, there are exactly three of them, and they can be handled in an afternoon. The truly demanding rules that dominate the headlines have just been pushed back.
Read moreNo posts on this topic yet.
Write me. I get back to you within one business day.
