Answers to the questions that come before a project.

At the start there is a conversation in which you describe your plan and get an honest assessment of which path is worthwhile. From that comes a concrete proposal. If it fits, I take on strategy, design and implementation throughout, until the result stands and is handed over to you.

That depends on scope. A lean website can stand within a week, domain and web space included, a large presence takes longer. If it needs to go especially fast, that too is possible, provided your brief is clear and my workload allows it. A tight schedule does show up in the price, though. I name the realistic frame after the first conversation.

Yes. From the first idea to handover you have one point of contact who understands and is responsible for the project. You do not have to translate between strategy, design and technology, because all of it sits in one hand. For specialised tasks, partners join in; the responsibility stays with me.

Then reliable partners with years of experience take on the implementation, for instance the technical delivery of campaigns. You still have only one point of contact: I coordinate and am responsible for the result, while the specialist task sits with specialists.

To an enquiry via the contact form I reply within one working day as a rule, personally. During a project there is a fixed, direct line instead of changing contacts. You always speak with the person who actually does the work.

Mostly the work runs electronically, via phone, video call and email. That works smoothly across the entire German-speaking region. How we handle it in detail is up to you: a meeting in person can be arranged in Vienna and the surrounding area, but it is not necessary for a good result.

The base is Brunn am Gebirge in Lower Austria, right on the Vienna city border. Work happens in Vienna and across the whole German-speaking region, beyond the area mostly in electronic collaboration. A website knows no borders anyway, and at a distance it is created just as reliably as on site.

Three fields. First, new websites, built turnkey and looked after afterwards. Second, strengthening or recovering existing sites: AI visibility, recovery and an honest website assessment. And third, beyond the website, campaigns, market and decision analysis, and brand communication.

With a website assessment. It is the low-threshold entry: an honest diagnosis of where your website stands today, in search, AI visibility, technology, security and content, and what is worth improving first. From that follows which path makes sense for you.

Both. The website is the core business, but some of it reaches further: campaigns whose idea and content arise here, the sober look at market and competition before an investment, and brand communication that holds a message across all channels.

No ready-made building block kits and no systems like WordPress. Such solutions still have their place for some cases, but are often cumbersome and co-determined by third-party plugins. Instead it is built bespoke: lean, fast and independent, cleanly readable for search engines and AI services too. Which build approach fits in detail depends on your plan.

Speed is built in, not added afterwards. The sites are built so they load briskly on mobile and on a mediocre connection too. That counts first for your visitors. At the same time the loading speed feeds into the Google ranking and is one of several building blocks of AI visibility.

Yes. The sites are built to recognised guidelines, so they can be operated well with keyboard, screen reader and on small screens. That is lived best practice, not an extra. And because clean, accessible sites are understood better, that feeds into the ranking too.

Security is thought through from the start: current encryption, sensible protective measures in the background and a build that offers little attack surface. Where data is processed, it happens sparingly and transparently. A secure site protects not only you, but also the trust of your visitors.

On request, me. After handover the site stays in care: hosting, updates and the monitoring of visibility carry on. So the website stays current and secure, without you becoming the administrator. But you can also take over the upkeep yourself at any time.

Often yes. Not every site has to be rebuilt. A website assessment shows whether targeted improvements to technology, content and visibility are enough or whether the structure is so far gone that a rebuild is the cheaper option in the end. You decide on the basis of an honest diagnosis.

That depends on the state of the site. If the problem sits at the surface, a relaunch often does. If it sits in the foundation, in structure, technology or findability, a rebuild is more honest and usually cheaper than constant patching. Which path holds is shown by a sober check of the current state.

As a rule, no. I mainly look after what I built myself, because then I stand behind every part. With a foreign site a website assessment first clarifies what state it is in. Often a rebuild is more reliable in the end than maintaining a foundation you do not know.

Yes. Multilingual sites are laid out from the start so that each language version is found cleanly, by search engines as much as by AI services. This website itself exists in German and English, by exactly the same principle.

Consulting and collaboration run in German and English. The website itself can be implemented in practically any language, as a real, full-fledged language version. Where fine linguistic nuance matters, a final edit by a native speaker is advisable at the end. I am glad to help with finding a suitable person.

SEO stands for search engine optimization, the work of making a website appear as high as possible in the results of Google and other search engines for the relevant queries. It covers the technical soundness of the site, its content and the links other sites point at it. SEO is the foundation that AI visibility builds on.

A backlink is a link from another website pointing to yours. Search engines read such links as a recommendation: the more credible the linking site, the more weight the link carries. What counts is less the sheer number than where the links come from. A single link from a respected source outweighs a dozen arbitrary ones.

Core Web Vitals are a set of measurements Google uses to judge the real experience of a website: how quickly the main content becomes visible, how promptly the page responds to input, and how steady the layout stays while loading. They feed into ranking and are at the same time a good gauge of whether a site feels fast and stable to visitors.

Local SEO is optimization for queries with a geographic intent, such as someone looking for a service provider nearby. A well-kept Google business profile, consistent contact details across the web and locally relevant content help a business show up in the local results and on the map. For companies with a catchment area it is often the most effective lever.

Responsive design means a website’s layout adapts automatically to the size of the screen, from a small phone to a large monitor. Instead of two separate versions there is one page that rearranges itself flexibly. Since most visitors now arrive on mobile, this is a precondition rather than a nicety, and it pays into ranking as well.

A classic content management system such as WordPress both stores content and renders the site’s appearance, in one. A headless CMS separates the two: it delivers content only, while the presentation is built freely and independently. The result is often a faster, safer and more flexible site, because no rigid template and no third-party add-ons dictate how it is built.

A static website is generated once, in finished form, and sits ready on the server instead of being assembled anew from a database on every visit. The Jamstack is the modern approach behind it. The benefit: such sites load very quickly, offer little to attack and stay stable even under heavy traffic. This website is built on exactly that principle.

A landing page is a single page with one clear goal, where visitors arrive from a campaign, an ad or a search. It concentrates on one message and one desired action, such as an enquiry or a purchase, and leaves out anything that distracts from it. Precisely because it is so focused, its success is easy to measure.

The conversion rate is the share of visitors who actually take a desired action, measured against all visitors. If three out of a hundred send an enquiry, it sits at three percent. It shows whether a website carries its visitors to the goal, and often says more than visitor numbers alone.

Accessibility means a website can also be used by people with impairments, whether by keyboard, screen reader or with poor eyesight. The benchmark is the internationally recognized WCAG guidelines. Since 2025 accessibility is also a legal requirement for many businesses; quite apart from that, an accessible site simply reaches more people and is better understood by search engines.