Website monitoring for everyone. Not just corporations.
Scrutor · Own product
A free check as the open door, Scrutor Watch as a subscription: continuous monitoring across nine areas, from security to AI visibility, with over 330 checks, e-mail alerts and a customer dashboard. For Austrian businesses of any size.
Context
A product, not a project
Scrutor is not a client project. No brief, no external budget, no stakeholder. The question was: why does a proper website analysis cost so much that small businesses can't afford one? The answer became a product.
"If you analyze others, you can’t afford mistakes." scrutor.at had to pass every analysis area itself. It does.
Development
From problem to product
Most small businesses in Austria have a website. Few know whether it's secure. Whether the privacy policy holds up. Whether a screen reader user can get through. Professional audits start at several thousand euros.
- 01
The gap
Freelancers, small businesses, associations. They all have websites. But who tells them what's broken? Agencies often sell audits as a foot in the door for follow-up work. A source that only analyzes and sells nothing else didn't exist.
- 02
The approach
Nine analysis areas in one product: SSL and security headers, legal, accessibility, SEO, availability, UX and UI, plus AI security and AI visibility. Take the result to any agency. Or implement it yourself. Scrutor earns from the analysis. Not from the fix.
- 03
The brand
Scrutor couldn't look like keusch.wien. Different domain, different design, different tone. Factual like an inspection report. Readers should trust the content. Not the sender.
- 04
The launch
Eight pages at launch: checkout flow, invoicing, terms and conditions. And one non-negotiable condition: the product's own website had to pass every analysis area.
- 05
The pivot
The first paid product was a PDF report. A solid document with a built-in expiry date: the website keeps changing, the report stands still. So in July 2026 the report was retired and monitoring became the product. The snapshot turned into a subscription.
Today Scrutor is a monitoring platform. Scrutor Watch checks websites weekly across nine areas, over 330 checks, with alerts, score history and a customer dashboard. The free check remains the open entrance: around 90 checks, results in about two minutes, no registration. The guide supplies the background reading and keeps growing.
Implementation
Neutrality as a design principle
A layout with room to breathe, factual imagery. Scrutor should look like what it is: an inspection body. Colours: white, dark navy, a cyan accent. The move to a subscription sharpened the look: score modules, findings tables, a dashboard that reads as a tool, not a brochure.
Strategy
Product concept, market positioning, subscription model and pricing, target group definition
Design
Design system, typography, color palette, score visualization, dashboard layout
Engineering
Free check, Scrutor Watch (monitoring pipeline), customer dashboard, AI visibility queries, keyword rankings, Stripe subscriptions, e-mail alerts, guide section, deployment
Quality
Accessibility (aligned with WCAG 2.2 AA), privacy-friendly tracking without cookies, automated test suites across all components, performance optimization
What makes this product tick
Neutral
No analysis recommends any agency, CMS, or technology. Whoever has the result can put it on any developer's desk.
Own brand
scrutor.at instead of a subpage on keusch.wien. The distance was a requirement: if you claim neutrality, you have to show it.
Nine analysis areas
Specialized tools examine every website, with over 330 checks in Watch. Every finding comes with a severity rating, an actionable recommendation and references to Austrian law.
Free quick check
Enter a URL, wait about two minutes, see the result. Around 90 checks from security to UX, plus a quick AI visibility screening. Automated, no registration required.
Expert guide
In-depth articles from accessibility and GDPR to AI hacking and e-mail authentication. Background reading for the analysis. A starting point for everyone else.
Scrutor Watch
The core product: a weekly scan across nine areas, critical changes arrive as e-mail alerts. With score history, response-time tracking, keyword rankings and a monthly report. From 29.90 euros per month, 14 days free, no payment details required.
AI double check
Scrutor checks AI in two directions. AI visibility queries real services week after week: is the business mentioned in ChatGPT, Gemini, Perplexity and Google's AI? AI security checks the opposite direction, from prompt injection surfaces to how the site behaves towards AI crawlers. Both in the same subscription, both automated.
Result
- Responsibility
- Concept, design & engineering: Florian Keusch
- Updated
- Since April 2026
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