Website analysis for everyone. Not just corporations.
Scrutor · Own product
Three products on one platform: free quick check, PDF reports covering up to eight analysis areas, ongoing monitoring (Watch) for one or several websites. Neutral, for Austrian businesses of any size.
Context
A product, not a project
Scrutor is not a client project. No brief, no external budget, no stakeholder. The question was: why does a proper website analysis cost so much that small businesses can't afford one? The answer became a product.
"If you analyze others, you can't afford mistakes." scrutor.at had to pass every analysis area itself. It does.
Development
From problem to product
Most small businesses in Austria have a website. Few know whether it's secure. Whether the privacy policy holds up. Whether a screen reader user can get through. Professional audits start at several thousand euros.
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01
The gap
Freelancers, small businesses, associations. They all have websites. But who tells them what's broken? Agencies often sell audits as a foot in the door for follow-up work. A source that only analyzes and sells nothing else didn't exist.
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02
The approach
Up to eight analysis areas in one report: security, GDPR, accessibility, UI, UX, SEO, AI visibility, and AI security. Take the report to any agency. Or implement it yourself. Scrutor earns from the report. Not from the fix.
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03
The brand
Scrutor couldn't look like keusch.wien. Different domain, different design, different tone. Factual like an inspection report. Readers should trust the content. Not the sender.
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04
The launch
Eight pages at launch: checkout flow, invoicing, terms and conditions. And one non-negotiable standard: the product's own website had to pass every analysis area.
Scrutor is live and still growing. A third product has joined the free check and the PDF report: Scrutor Watch, weekly monitoring with e-mail alerts when something breaks. The guide has grown to twelve expert articles.
Implementation
Neutrality as a design principle
Light, factual, plenty of breathing room. No agency charm, no stock photos, no gimmicks. Scrutor should look like an inspection body. The palette: white, dark navy, cyan as accent. Serious without being cold.
Strategy
Product concept, market positioning, pricing structure, target group definition
Design
Design system, typography, color palette, score visualization, report layout
Engineering
Free check, checkout flow, Stripe billing, PDF reports, guide section, dashboard, Scrutor Watch (monitoring pipeline), deployment
Quality
Accessibility (aligned with WCAG 2.2 AA), privacy-friendly tracking without cookies, automated quality assurance, performance optimization
What makes this product tick
Neutral
No report recommends any agency, CMS, or technology. Whoever has the report can put it on any developer's desk.
Own brand
scrutor.at instead of a subpage on keusch.wien. The distance was a requirement: if you claim neutrality, you have to show it.
Tool-based analysis
Specialized tools examine every website. The result: a PDF report with severity ratings, actionable recommendations, and references to Austrian law.
Free quick check
Enter a URL, wait about two minutes, see the result. Around 90 checks across five areas: security, GDPR, accessibility, UI, UX. Automated, no registration required.
Expert guide
Twelve in-depth articles on accessibility, GDPR, security, SEO, and UX. Background reading for report owners. A starting point for everyone else.
Ongoing monitoring
Scrutor Watch scans a website weekly across seven categories and reports issues by e-mail. With score history, AI discoverability, ranking tracking for up to four keywords, and a monthly report. From 29.90 euros per month, 14 days free.
AI double check
Scrutor checks AI in two directions. AI visibility shows whether ChatGPT and Perplexity find and cite the site. AI security checks the most common weaknesses that AI-based scanners look for: prompt injection, outdated libraries, and open configurations. Both in one product, both automated.
Result
- Responsibility
- Concept, design & engineering: Florian Keusch
- Updated
- April 2026
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