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Google's AI Mode is usable in Austria, and at its developer conference in May 2026 Google moved it to the centre of Search. More than a billion people already use it. What deserves panic, what does not, and what you should take from it for your website.
Read moreMany website owners block AI bots, by reflex, by an old rule, or because their security service has been doing it automatically since a certain date. That is not necessarily wrong. It becomes wrong when you do not distinguish between two very different kinds of bots. One you can block without a second thought. Blocking the other means you disappear from AI-generated answers.
Read moreTwo questions come up almost every time the conversation turns to visibility in ChatGPT or Perplexity: Do I need that llms.txt file everyone is talking about? And is my WordPress even suitable for this? The honest answer to both: they barely matter. What actually decides it lies somewhere else entirely.
Read moreAnyone selling AI visibility as a traffic driver is wrong. What it actually does: it puts your name in the answer at the moment purchase decisions are made. Clicks are not what you should expect. Presence is.
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